Why Does Presentation Matter?
I've been working with product presentation for over a year now. A lot of it is just arranging boxes, but it's also much more than that. Product presentation is all about presentation, but why does it matter?
Have you ever shopped in a store that was just so disorganized, dingy, and dirty that you felt weird? Compare that experience into walking into a store that is organized, where products are easily accessible, and where the store is clean.
The dinginess of a store feels unsettling and almost unwelcoming, you can basically tell that the people working there aren't full of care, and they're not driven towards excellence. Contrast that to a store that's organized and clean, you can tell that the staff took a great amount of attention to detail and their meticulous work speaks of their willingness to strive for excellence.